People often use the terms ‘market’ and ‘dream customers’ interchangeably (and I used to be one of them )
They are not the same thing, and understanding the difference is so crucial….
There’s even a lengthy section about it in Expert Secrets from Steve Larsen.
So what’s the difference?
All good marketing starts with defining the WHO
Who is your dream customer? What do they like? What are their pains? etc…
But the market is a LOCATION It is literally a physical or online marketplace where your WHO’s gather to find whatever they’re after.
Your job is to go to that MARKETPLACE and get loud about your solution so your dream customers can hear you.
Surprise surprise, hence the name: marketing.
So go do some marketing and drop your dream customer